Your GIF might be deleted from the server, therefore becoming unavailable in the email that you embedded it into. RECORD LONGER GIFS USING RECORDIT FREEHowever, I wouldn’t recommend using free image hosting providers. Similarly, you can use other media hosting providers, like Amazon or even Google Photos. For instance, if you host your website or blog on WordPress, you can simply upload a GIF by clicking the “Add media” button. In order to be able to use a GIF in your email campaign, first you’ll need to upload it to your server. Since a GIF is technically an image, you might want to treat it the same way. Now that you’ve learned what types of animated GIFs you might want to be using in your emails, how can you actually embed a GIF into one? This works especially well for bigger sales like Black Friday or Cyber Monday, when people expect companies to run promotions and are ready for them. If you are running a promotion with an end date, let your users know when it’s over by adding a countdown timer to your email newsletter. Scarcity is one of the 6 pillars of persuasion, says the founder of modern marketing Robert Cialdini, and limited time offer is a way to demonstrate it. Here’s how Kiehl’s showcases their range of products by embedding a GIF into an email. This principle works great for any types of companies, including SaaS and ecommerce. Since GIFs operate as a mini-video, they can simply explain more in less time by showing. When it comes to product demo, GIFs do a much better job than a static image or let alone a text. Think of other creative ways, like saying “thank you” for a purchase or transmitting a “We are sad to see you go” message when a user unsubscribes from your email or service.įor instance, here’s how a content service Zest notifies their users that their content suggestion was accepted: References to popular culture are not the only type of GIFs to embed in an email. Even if you think using GIFs is a little juvenile for your company, you might want to reconsider. If you want to build a personal connection with your audience, inserting a GIF into an email is the way to go. GIFs can give your emails a special, emotional touch. Here are some types of GIFs that you might want to try first. However, you don’t want to overuse them, as your customers might grow tired of “same old” content. Using GIFs in emails adds a pinch of surprise and delight. What kinds of GIFs should you be using in your email marketing campaigns? Instead of adding a lengthy explanation of a new feature, making a short GIF can show off your product in more detail than a still image or text. GIFs are particularly helpful when it comes to demonstrating functionality of a product. Most people use GIFs themselves (notice how popular messengers now have an option to search for and send GIFs), so they love it when brands “speak their language”. If you want to make your email campaign more funny or relateable, animated GIFs might be perfect for the job. Besides, unlike video, GIFs require no commitment or effort on the viewer’s part, as animations are so short and loop continuously. GIFs bring this element of engagement to emails. GIFs attract attentionīy nature, human beings are hardwired to notice things that move. And while it only seems natural to be using GIFs on social media, where the conversation is less formal, adding them to your email campaigns makes perfect sense, too. Today, GIFs have become a powerful marketing instrument, for a number of reasons. It stands for Graphics Interchange Format and is a special “animated” image format developed in the late 1980s. Probably, we are all familiar with what a GIF is. Why you should use GIFs in email campaigns Let’s see why and how you can implement them in your email marketing campaign for more engagement and results. There is one type of visual content that proves to be especially effective – GIFs. It catches user’s attention right away and helps you build a meaningful connection. In this regard, visual content is marketers’ best friend. With such a huge number of correspondence, email marketers are always on the lookout for new ways to stand out from the crowd, increase click through rate and conversions. 5 Where to find ready-made GIFs for your email campaignsĭid you know there are about 269 billion emails sent and received every day?.2 What kinds of GIFs should you be using in your email marketing campaigns?.1 Why you should use GIFs in email campaigns.
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